top of page

The riskiest phase of a company's development – growth from small to medium-sized business

  • Writer: Ales Kolenovsky
    Ales Kolenovsky
  • Feb 26
  • 2 min read
the riskiest phase

What is the riskiest phase of a company?

Not a start.

Not a crisis.

But the moment when a company grows from small intuitively managed company to a full-fledged medium-sized organization.


Why?

Because its essence is changing.

The “fast, streamlined, founder-driven company” is becoming an organization that needs a system .


And if the system is not created in time, growth will begin to hurt.


What does typically break at this stage?


1️⃣ Owner overview disappears

With 20-30 people you know almost everything. With 60 you don't.

Decision-making will begin to be based on impression instead of data.


Fact: As the number of employees increases, the number of connections, processes and information flows increases exponentially. Intuition is no longer enough.


Solution: Implement management reporting that clearly shows:

  • margin by products and orders

  • team performance

  • cash-flow outlook (not just history)


2️⃣ Costs will start to outpace sales

Administration and support roles are increasing. Fixed costs are rising rapidly. Productivity is often slower.

Without management, a so-called "growth trap" arises - the company grows, but profits stagnate.


Solution: Controlling focused on:

  • cost of centers

  • employees productivity

  • profitability of orders and projects


3️⃣ Process chaos

What worked with 30 people (verbal agreement, improvisation) fails with 60.

They appear:

  • duplicity

  • delay

  • dependence on individuals


Solution: Mapped processes + clear responsibilities + performance measurement


4️⃣ Cash flow will become sensitive

Growth means:

  • more supplies

  • more receivables

  • higher fixed costs

And suddenly you discover that:

The profit in the accounting is growing, but the balance in the bank account somehow refuses to follow it.

This is no exception. This is a classic of growth.


Solution: Active treasury management, liquidity plan, development scenarios.

 

What are we doing at Proud Consul at this stage?

✔ We are introducing structured controlling

✔ We make month end close faster to have accounting data earlier available

✔ We create management dashboards to ensure clarity

✔ We set up cost center management

✔ We prepare the company for the next phase of development


The goal: the growth is under control – not random.


The growth is great.

It just needs structure.





the riskiest phase

Comments


bottom of page