The riskiest phase of a company's development – growth from small to medium-sized business
- Ales Kolenovsky
- Feb 26
- 2 min read

What is the riskiest phase of a company?
Not a start.
Not a crisis.
But the moment when a company grows from small intuitively managed company to a full-fledged medium-sized organization.
Why?
Because its essence is changing.
The “fast, streamlined, founder-driven company” is becoming an organization that needs a system .
And if the system is not created in time, growth will begin to hurt.
What does typically break at this stage?
1️⃣ Owner overview disappears
With 20-30 people you know almost everything. With 60 you don't.
Decision-making will begin to be based on impression instead of data.
Fact: As the number of employees increases, the number of connections, processes and information flows increases exponentially. Intuition is no longer enough.
Solution: Implement management reporting that clearly shows:
margin by products and orders
team performance
cash-flow outlook (not just history)
2️⃣ Costs will start to outpace sales
Administration and support roles are increasing. Fixed costs are rising rapidly. Productivity is often slower.
Without management, a so-called "growth trap" arises - the company grows, but profits stagnate.
Solution: Controlling focused on:
cost of centers
employees productivity
profitability of orders and projects
3️⃣ Process chaos
What worked with 30 people (verbal agreement, improvisation) fails with 60.
They appear:
duplicity
delay
dependence on individuals
Solution: Mapped processes + clear responsibilities + performance measurement
4️⃣ Cash flow will become sensitive
Growth means:
more supplies
more receivables
higher fixed costs
And suddenly you discover that:
The profit in the accounting is growing, but the balance in the bank account somehow refuses to follow it.
This is no exception. This is a classic of growth.
Solution: Active treasury management, liquidity plan, development scenarios.
What are we doing at Proud Consul at this stage?
✔ We are introducing structured controlling
✔ We make month end close faster to have accounting data earlier available
✔ We create management dashboards to ensure clarity
✔ We set up cost center management
✔ We prepare the company for the next phase of development
The goal: the growth is under control – not random.
The growth is great.
It just needs structure.





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