How to Handle Tariffs in Business: A Practical Risk & Opportunities Playbook
- Ales Kolenovsky
- Apr 28, 2025
- 2 min read
Updated: Mar 27

How to Handle Tariffs in Business?
Donald Trump is back in the headlines—and with him, renewed tariff uncertainty.
The right approach is: take the announcements with caution, but treat the risk as real and plan fast.
A common pattern in tariff negotiations is a “shock first, negotiate later” approach:
announce aggressive measures
then use the reaction to gain leverage
Whether tariffs land exactly as announced or not, businesses that prepare early protect margins—and can even find opportunities.
What tariffs change for your business?
Tariffs typically show up in 3 places:
COGS increases: higher landed cost per unit.
Pricing pressure: you may need price increases, surcharges or product mix changes.
Cash-flow strain: higher inventory value and working capital needs.
7 actions to take this week:
Map your exposure: top SKUs, suppliers, countries of origin, shipping lanes, HS codes.
Run scenarios: Best/Base/Worst tariff rates and volumes; quantify margin impact.
Update pricing strategy: decide what you pass through, where you absorb, and when to use a temporary surcharge.
Renegotiate suppliers: split volumes, adjust terms, explore alternative sourcing.
Review contracts and Incoterms: clarify who pays duties, add renegotiation triggers, check FX clauses.
Plan inventory and cash: avoid panic buys; model working capital and credit needs.
Communicate early: align Sales, Finance, Ops; prepare a customer message that explains changes clearly.
Tariff readiness checklist
Exposure mapped (SKUs / suppliers / HS codes)
Scenario model built and reviewed monthly
Pricing rules defined (pass-through vs absorb)
Supplier alternatives identified
Contract terms updated (Incoterms, triggers)
Cash-flow plan approved
Customer communication drafted
Conclusion
The trade battle may evolve quickly, but the advantage goes to prepared companies. The prepared survive—and the smart thrive.




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